SEO For

Orthopedic Surgeons

Let us help you get more patients.

We work closely with orthopedic surgery practices to
get them placed at the top of Google searches – and
develop a strong online presence.

Why Orthopedic Surgery Practices Need SEO

Our Medical SEO Services For Orthopedic Surgeons

We manage all the patient-facing elements of your website – content, titles, databases, and more to make sure it’s “search engine friendly”.

Our experts will handle your external web assets, including local directory listings, GMB profile, citations, and more to boost your practice’s online credibility.

We’ll set up and manage your website’s backend components so it’s easy for Google’s bots to place you on the search engine results.

We work with specialized copywriters to make your website’s
content patient-centric and trustworthy – so you’re attracting the right visitors.

Getting you placed on Google searches in your city/region is our primary goal – and we do this with GMB optimization, localized content, review management, and more.

Google My Business is a core component of your local search presence – and we’ll make sure your profile is listed at the top.

Our copywriters and SEO strategists will make any necessary updates to your website’s text to turn site visits into consultations.

If your website was affected by an unexplained loss in traffic and search rankings, we’ll get to the bottom of it and put you back
on track.

Let’s Talk About Your Practice’s SEO

How Fortress Does

SEO for Orthopedic Surgeons

Fine-Tune Your Web Assets

Our first move is to comb through your website and other web properties to make sure everything is set up to get placed on Google searches.

Start Local

Fortress’s SEO for surgeons is focused on helping you become the face of your local market – and start getting noticed by more patients in the area.

Showcase Your Expertise

Earning the top spot on Google searches comes down to how you present yourself on the web. We’ll make sure you’re doing it in the most impactful way.

Stay Safe from Google Penalties

You can rest assured our SEO tactics will not violate Google’s strict guidelines for healthcare practices – and you’ll never have to worry about a penalty.

Our Promise to Orthopedic Surgeons

All of our SEO tactics are planned, executed, and monitored to provide long-term value – no matter how the search engine algorithms change.

We build comprehensive SEO roadmaps designed to cover ALL your bases and create a positive impact on your search rankings.

Fortress pricing is famously easy to understand. You pay an agreed-upon monthly rate, with no extra surprises.

You can expect responses to your questions and concerns within 24-48 hours or less.

Let’s get you noticed on Google searches.

Talk to an orthopedic surgeon SEO specialist today.

Frequently Asked Questions

SEO is used in healthcare to help practices generate more website traffic and get placed on targeted Google searches. This involves making adjustments to the website’s front-end and back-end to show Google’s ranking bots and prospective patients a) what the website is and b) why you are qualified to provide care.

As a healthcare practice, your work has a significant impact on patient’s lives. Therefore, Google’s ranking algorithms are extremely critical of which healthcare websites they place on the search results.

SEO for surgeons is a multi-faceted strategy to showcase credentials, create thought-leadership content, be listed on the right directories, get credible endorsements within the industry, and much more.

It is extremely important that practices partner with a specialized SEO agency that understands the challenges and nuances of healthcare SEO.

A general SEO agency without experience in healthcare SEO may not understand the challenges involved in orthopedic surgeon SEO. A specialized agency knows what to do, what NOT to do, and the most efficient path to earning search rankings.

You certainly can.

If you don’t have much of a presence on local searches, pay-per-click (PPC) can get you placed at the top of the Google search results for a cost. However, you will lose those placements as soon as you stop paying – and advertising costs for surgeons are very expensive.

SEO is a long-game strategy to get your practice’s website placed on relevant Google searches WITHOUT having to rely on an ad budget. As you begin to see results in SEO, you will not need to rely on PPC to bring visitors to your website. Over time, SEO can be your most cost-effective marketing tactic.

This depends on many factors. A general rule of thumb is to invest anywhere from 5% to 10% of your revenue into SEO. However, if you are looking for a more aggressive approach to earn the top spots on Google searches, you will likely need to spend more.

Like medical care, you get what you pay for in SEO. While specialized SEO for surgeons won’t be cheap, the long-term benefits will pay off.

Google changes its ranking algorithms on a daily basis – and no one tells you if you broke the rules. A sudden and significant dip in organic traffic is a sign you’ve been affected by a penalty. The next step is to get in touch with a specialized SEO agency to diagnose the problem and provide a solution.

At Fortress, we’ve been in the SEO industry for almost two decades. We know how search engine algorithms change – and the proactive steps to avoid penalties altogether.