Personal
Injury Lawyer SEO

Let us help you earn more clients via search.

Personal injury Lawyer SEO is not like other types of SEO.
Firms need a specialized partner who understands the sector’s nuances
to stand above the crowd – and that’s what we do best.

Why Personal Injury Firms Need Specialized Lawyer SEO Support

On a good day, SEO for personal injury law firms is an uphill battle. Here’s why:

Our Personal Injury Lawyer SEO Services

We’ll start by giving your website’s SEO elements a refresh from top to bottom, including your content, title tags, structured data, and more to bring it up to scratch – and start getting noticed by prospective clients.

The off-site SEO specialists from Fortress will build up your website’s credibility with a strong backlink profile, review management, citations, and more.

Every personal injury Lawyer SEO plan needs a sound blogging strategy. We work with content writers who specialize in the personal injury sector to create user-friendly content that answers your client’s questions (and displays your expertise).

Link building is a fundamental off-page SEO practice to improve your website’s credibility – and we play with a “quality over quantity” mindset to give you the boost you need.

Our copywriters build out conversion-focused webpages – in line with standards laid out by Google and The Bar – to attract prospects and turn them into clients

Our technical team dives into the backend of your personal injury firm’s website to make sure it can be properly indexed by Google’s bots.

All of our personal injury Lawyer SEO efforts work towards making you the top firm in your area. We’ll achieve this with Google My Business optimization, localized content creation, citations, and more.

We’ll manage every aspect of your Google My Business profile to get noticed on local searches – with Google Posts, review management, and more.

Fortress dives into the data of your landing pages to understand what’s working well, what needs attention, and make proper changes to get more visitors to take action.

Google penalties can come out of the blue. We’ll get to the root of what happened – and put you back on track in no time.

Let’s Boost Your Personal Injury Law Firm’s
Search Presence

How Fortress Approaches

Personal Injury Lawyer SEO

Dominate Your Local Market

We’re here to help you take control of the personal injury law sector in your city/region with high-octane SEO and content tactics – leaving no stone unturned.

Authority-Building Content

All personal injury Lawyer SEO services are built on a foundation of content that speaks to prospective clients. Our specialized writers make no compromises in showing the world your experience and expertise.

No-Nonsense Off-Page SEO

We only target off-site SEO components that will level up your website’s credibility – this means high-quality backlinks, thought-leadership guest content, and more.

Sustainable SEO Practice

The Fortress team doesn’t engage in shady personal injury Lawyer SEO tactics. When you work with us, you can rest assured your site’s organic rankings will hold for the long term – and you’re never living in fear of a penalty.

Our Promise
to Personal Injury Law Firms

We don’t take shots in the dark at Fortress. We only use tactics we know will work for personal injury websites. Our goal is to give you profitable results in 3 months or less.

Our personal injury Lawyer SEO services are planned, implemented, and tracked to cover all your bases to level up your organic search presence.

We don’t hit personal injury law firms with hidden fees or sketchy upcharges. You pay an agreed-upon monthly rate, with no surprises.

Our team responds to all questions and inquiries within 24-48 hours or less.

Talk with a Personal Injury Law SEO Expert Today

Frequently Asked Questions

There are many reasons for personal injury law firms to invest in Lawyer SEO. For one, most prospective clients turn to Google (and other search engines) to find attorneys in their area. SEO works to build your brand reputation and establish credibility online to make your firm show up when people search for a personal injury lawyer.

Secondly, paid search advertising is very expensive for personal injury lawyers. SEO helps you attract leads without having to rely on ad spend.

Both SEO and Pay-Per-Click (PPC) are effective for personal injury lawyers. PPC provides instant results, but the costs are extremely high. Additionally, you only have visibility with PPC until you stop paying.

SEO, on the other hand, is a long-game tactic to build up your search presence organically (without needing a Google advertising budget). You won’t see instant results in SEO, but the benefits of a consistent personal injury law SEO strategy will serve you well in the long run.

The biggest challenge of personal injury Lawyer SEO is running a website and creating content that meets Google and The Bar’s guidelines. This is why it’s so important to work with an SEO firm that specializes in personal injury SEO.

A specialized SEO firm works with strategists and content writers who understand what firms can and cannot say on websites to avoid penalties.

The other big challenge comes down to competition. The personal injury law sector has many firms fighting for the top spot on Google searches. SEO strategies need to show prospective clients and Google’s bots that you are more credible than other firms – which takes smart, calculated SEO strategies that pull no punches.

There is no set amount firms should spend on personal injury law SEO. It’s generally recommended to invest between 5% and 10% of your revenue into SEO. However, if you want to see better results, you would likely need to invest more.

If you serve a particular city or region, local SEO needs to be a top priority. Your personal injury Lawyer SEO partner will do this by optimizing your Google My Business profile, getting listed on local directories, creating localized content, and more.

Don’t panic. Google updates its search engine algorithms daily – and law firms are judged very critically by Google’s ranking bots. If you’ve experienced a sizable loss in rankings and/or organic traffic, your personal injury attorney website may have been affected by an update.

You will need to get in touch with a specialized personal injury SEO partner to examine the issue, measure it against their knowledge of the search engine algorithms, and make proper changes to get your rankings back on track.