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Injury Lawyer SEO

Let us help you earn more clients via search.

Personal injury law SEO is not like other types of SEO.
Firms need a specialized partner who understands the
sector’s nuances to stand above the crowd – and that’s
what we do best.

Tell us about your firm.

Why Personal Injury Firms Need Specialized SEO Support

On a good day, SEO for personal injury law firms is an uphill battle. Here’s why:

Personal Injury Law is THE Most Competitive Legal Sector

Personal injury-related keywords are extremely difficult to rank for – and the cost of paid search ads is tough to sustain. Earning strong organic rankings takes aggressiveness and specialized expertise.


Establishing Credibility is an Ongoing Process

Personal injury SEO isn’t a game of one-off tasks and backburner projects. SEO is about showing the world you are experienced, authoritative, and trustworthy – which requires a consistent effort.


There Are Rules and Regulations to Follow

Google and The Bar have strict guidelines for personal injury law websites. Firms need an SEO team who understands the rules – and how to build a strategy to follow suit.

Our Personal Injury Lawyer SEO Services

On-Page Personal Injury SEO

We’ll start by giving your website’s SEO elements a refresh from top to bottom, including your content, title tags, structured data, and more to bring it up to scratch – and start getting noticed by prospective clients.

Off-Page Personal Injury SEO

The off-site SEO specialists from Fortress will build up your website’s credibility with a strong backlink profile, review management, citations, and more.

Personal Injury Law SEO Blogging

Every personal injury law SEO plan needs a sound blogging strategy. We work with content writers who specialize in the personal injury sector to create user-friendly content that answers your client’s questions (and displays your expertise).

Link Building

Link building is a fundamental off-page SEO practice to improve your website’s credibility – and we play with a “quality over quantity” mindset to give you the boost you need.

Website Copywriting

Our copywriters build out conversion-focused webpages – in line with standards laid out by Google and The Bar – to attract prospects and turn them into clients

Technical Personal Injury SEO

Our technical team dives into the backend of your personal injury firm’s website to make sure it can be properly indexed by Google’s bots.

Local Personal Injury SEO

All of our personal injury law SEO efforts work towards making you the top firm in your area. We’ll achieve this with Google My Business optimization, localized content creation, citations, and more.

Google My Business Optimization

We’ll manage every aspect of your Google My Business profile to get noticed on local searches – with Google Posts, review management, and more.

Conversion Rate Optimization

Fortress dives into the data of your landing pages to understand what’s working well, what needs attention, and make proper changes to get more visitors to take action.

Penalty Recovery

Google penalties can come out of the blue. We’ll get to the root of what happened – and put you back on track in no time.

Let’s Boost Your Personal Injury Law Firm’s
Search Presence

How Fortress Approaches Personal Injury Law SEO

Dominate Your Local Market

We’re here to help you take control of the personal injury law sector in your city/region with high-octane SEO and content tactics – leaving no stone unturned.

Authority-Building Content

All personal injury law SEO services are built on a foundation of content that speaks to prospective clients. Our specialized writers make no compromises in showing the world your experience and expertise.

No-Nonsense Off-Page SEO

We only target off-site SEO components that will level up your website’s credibility – this means high-quality backlinks, thought-leadership guest content, and more.

Sustainable SEO Practice

The Fortress team doesn’t engage in shady personal injury law SEO tactics. When you work with us, you can rest assured your site’s organic rankings will hold for the long term – and you’re never living in fear of a penalty.

Our Promise
Personal Injury Law Firms

Proven, Hard-Hitting SEO Tactics

We don’t take shots in the dark at Fortress. We only use tactics we know will work for personal injury websites. Our goal is to give you profitable results in 3 months or less.

Exhaustive Personal Injury SEO Strategies

Our personal injury law SEO services are planned, implemented, and tracked to cover all your bases to level up your organic search presence.

Crystal Clear Monthly Pricing

We don’t hit personal injury law firms with hidden fees or sketchy upcharges. You pay an agreed-upon monthly rate, with no surprises.

Quick Replies

Our team responds to all questions and inquiries within 24-48 hours or less.
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Talk with a Personal Injury Law SEO Expert Today

Frequently Asked Questions

Why should personal injury law firms invest in SEO?

There are many reasons for personal injury law firms to invest in SEO. For one, most prospective clients turn to Google (and other search engines) to find attorneys in their area. SEO works to build your brand reputation and establish credibility online to make your firm show up when people search for a personal injury lawyer.

Secondly, paid search advertising is very expensive for personal injury lawyers. SEO helps you attract leads without having to rely on ad spend.

Is SEO more effective than Pay-Per-Click?

Both SEO and Pay-Per-Click (PPC) are effective for personal injury lawyers. PPC provides instant results, but the costs are extremely high. Additionally, you only have visibility with PPC until you stop paying.

SEO, on the other hand, is a long-game tactic to build up your search presence organically (without needing a Google advertising budget). You won’t see instant results in SEO, but the benefits of a consistent personal injury law SEO strategy will serve you well in the long run.

What challenges do personal injury law firms face in SEO?

The biggest challenge of personal injury law SEO is running a website and creating content that meets Google and The Bar’s guidelines. This is why it’s so important to work with an SEO firm that specializes in personal injury SEO.

A specialized SEO firm works with strategists and content writers who understand what firms can and cannot say on websites to avoid penalties.

The other big challenge comes down to competition. The personal injury law sector has many firms fighting for the top spot on Google searches. SEO strategies need to show prospective clients and Google’s bots that you are more credible than other firms – which takes smart, calculated SEO strategies that pull no punches.

How much should I spend on personal injury law SEO services?

There is no set amount firms should spend on personal injury law SEO. It’s generally recommended to invest between 5% and 10% of your revenue into SEO. However, if you want to see better results, you would likely need to invest more.

Should I prioritize local SEO for my personal injury law firm?

If you serve a particular city or region, local SEO needs to be a top priority. Your personal injury law SEO partner will do this by optimizing your Google My Business profile, getting listed on local directories, creating localized content, and more.

What should I do if my site got penalized?

Don’t panic. Google updates its search engine algorithms daily – and law firms are judged very critically by Google’s ranking bots. If you’ve experienced a sizable loss in rankings and/or organic traffic, your personal injury attorney website may have been affected by an update.

You will need to get in touch with a specialized personal injury SEO partner to examine the issue, measure it against their knowledge of the search engine algorithms, and make proper changes to get your rankings back on track.

Ready to see a strong increase in website performance?

Let’s talk about your personal injury firm’s SEO.