This case study documents the remarkable journey of a client who started on page two of Google for most of his target keywords. The client, a leading personal injury lawyer, recognized the importance of ranking high in Google’s search results to drive business growth after his rankings dropped in 2021. When he came to Fortress, he was frustrated with his current advertising and marketing results. Whenever he would run ads, he would get leads outside his service area and outside his practice area and was unsure how we’d be able to improve his situation. He engaged our team at Fortress, who devised a comprehensive SEO strategy through our One-time Kingdom Package, tailored to this client’s specific needs. In an impressive turnaround in just over 3 weeks, the Fortress team put their comprehensive strategy into play and was able to rectify the client’s issues, overcome the obstacles the client was facing, and significantly boost the client’s rankings- launching his ranking from page 2 of Google to top 3 on the first page.