FORTRESS CASE STUDIES

THE RESULTS ARE NOT THE EXCEPTION.

These case studies are only a small sample of what Fortress can do. We help law firms reach the positions that matter, stay there, and turn visibility into real cases across Google and AI search.

94% Of clients reach top 3 placement within 45 days
99% Client retention
96% Of clients are getting cases from AI

Visibility gets you seen. Top positions get you chosen.

Position six can look good on a report. It still means five competitors are ahead of you.

Fortress identifies what is limiting the searches that matter most, strengthens the campaign from the ground up, and pushes those terms toward the positions that produce cases.

These campaigns are only a small sample of the results our clients see.

CASE STUDY 01
#4 #1 AND HOLDING
PERSONAL INJURY
#4 TO #1 IN 38 DAYS

Fortress moved the keyword driving personal injury cases from position four to position one in 38 days and kept it there.

The firm already had visibility, but three competitors still controlled the positions above it. Fortress strengthened the homepage, improved the technical foundation, cleaned up the authority profile, and built out the local search presence. Thirty eight days later, the most important keyword reached position one.

#4 TO #1 AND HOLDING Primary Keyword
38 Days To Reach Position One
CONTENT TECHNICAL SEO AUTHORITY LOCAL SEO
Ranking Proof Search Result
Personal injury attorney ranking result showing position one
CASE STUDY 02
#34 #1 AND HOLDING
DUI DEFENSE
PAGE 4 TO #1 IN 136 DAYS

Fortress took a primary DUI keyword from position 34 to position one and kept the firm at the top.

The search term tied directly to valuable DUI cases was buried on page four. Fortress rebuilt the campaign across technical SEO, content, authority, and local search. The target page gained the support it needed to compete, and 136 days later the keyword reached position one.

#34 TO #1 AND HOLDING Primary Keyword
136 Days From Page Four To Position One
TECHNICAL SEO CONTENT AUTHORITY LOCAL SEO
Ranking Proof Search Result
DUI attorney ranking result showing position one
CASE STUDY 03
#6 #1 AND HOLDING
PROBATE AND ESTATE PLANNING
#6 TO #1 IN 64 DAYS

Fortress took a high intent keyword from the middle of page one to position one and kept it there.

Several issues across the campaign were limiting how far the keyword could move. Technical weaknesses, inconsistent business information, content gaps, and authority problems were all working against the site. Fortress strengthened the campaign as a whole, improved the signals supporting the target term, and moved the keyword to position one in 64 days.

#6 TO #1 AND HOLDING Priority Keyword
64 Days To Reach Position One
TECHNICAL SEO CONTENT LOCAL SEO AUTHORITY
Ranking Proof Search Result
Probate attorney ranking result showing position one
CASE STUDY 04
#4 #1 AND HOLDING
DUI DEFENSE
#4 TO #1 IN 43 DAYS

Fortress moved the keyword bringing in DUI cases from position four to position one and kept the firm there.

The firm already had visibility, but three competitors still controlled the stronger positions. Fortress improved the website, strengthened the authority profile, corrected local search issues, and improved the signals supporting the target term. Forty three days later, the firm reached position one.

#4 TO #1 AND HOLDING Priority Keyword
43 Days To Reach Position One
TECHNICAL SEO AUTHORITY GOOGLE BUSINESS PROFILE ON PAGE SEO
Ranking Proof Search Result
DUI defense attorney ranking result showing position one
CASE STUDY 05
NOT RANKED TOP 2 AND HOLDING
PERSONAL INJURY
NOT RANKED TO TOP 2 IN 85 DAYS

Fortress took an important delivery accident search from zero visibility to the top two positions.

The firm did not rank at all for a growing case type. The content strategy needed to be restarted, technical issues were limiting performance, and the target topic needed stronger authority. Fortress rebuilt those areas together, and within 85 days the priority keyword was competing at the very top of the results.

NOT RANKED TO TOP 2 Priority Keyword
85 Days To Reach The Top
CONTENT STRATEGY TECHNICAL SEO AUTHORITY LOCAL SEO
Ranking Proof Search Result
Amazon truck accident lawyer ranking result at the top of Google
CASE STUDY 06
#6 #1 AND HOLDING
CRIMINAL DEFENSE
#6 TO #1 IN 68 DAYS

Fortress took the most important keyword in an already strong campaign from position six to position one.

Ten of fourteen tracked keywords were already on page one, but the term with the greatest value was still sitting behind five competitors. Fortress closed content gaps, stabilized authority, corrected local search inconsistencies, and strengthened the site around the searches that mattered most. The priority keyword reached position one in 68 days.

#6 TO #1 AND HOLDING Priority Keyword
68 Days To Reach Position One
CONTENT TECHNICAL SEO AUTHORITY LOCAL SEO
Ranking Proof Search Result
Criminal lawyer ranking result showing position one
CASE STUDY 07
NOT RANKED #2 AND HOLDING
PERSONAL INJURY
NOT RANKED TO #2

Fortress took a valuable personal injury keyword from no ranking at all to position two.

The firm was effectively invisible for one of the searches that mattered most to the practice. Fortress corrected technical weaknesses, improved the target content, diversified and strengthened authority, and resolved major local search problems. The keyword reached page one in 45 days and continued climbing to position two.

NOT RANKED TO #2 AND HOLDING Primary Keyword
45 Days To Reach Page One
TECHNICAL SEO CONTENT AUTHORITY LOCAL SEO
Ranking Proof Search Result
Car accident lawyer ranking result showing position two
CASE STUDY 08
#4 #1 AND HOLDING
CRIMINAL DEFENSE FAMILY LAW
#4 TO #1 IN 28 DAYS

Fortress moved a serious charge keyword from position four to position one in only 28 days, while expanding the firm’s visibility across AI search.

The campaign looked healthy on the surface, but the priority keyword was still stuck behind three competitors. Fortress identified the weaknesses the headline numbers were hiding, improved the technical foundation, strengthened authority, and built out the local search presence. The keyword reached position one in four weeks. The same client now appears hundreds of times across Google AI Overviews.

#4 TO #1 AND HOLDING Priority Keyword
624 AI OVERVIEW MENTIONS AI Visibility 142 link presences
TECHNICAL SEO AUTHORITY CONTENT LOCAL SEO AI VISIBILITY
Ranking And AI Proof Two Proof Points
Drug crime lawyer ranking result showing position one
AI Overview
Mentions 624
Link Presence 142
CASE STUDY 09
10+ #1 IN JUST 3 MONTHS
CRIMINAL DEFENSE
TOP SPOT IN 3 MONTHS

Fortress took a new local criminal defense campaign to the top position in its target area within the first three months.

This campaign is still in its early stages, but the primary local search is already producing a number one result. Fortress focused the campaign on the signals needed to compete locally, strengthened the site around the target search, and built momentum quickly enough to take the top spot in just three months.

#1 IN THE TARGET AREA Primary Local Search
3 MONTHS Into The Campaign
LOCAL SEO CONTENT TECHNICAL SEO AUTHORITY
Local Ranking Proof Search Result
Criminal defense attorney local ranking result showing the top position
BUILT TO HOLD

Getting To #1 Is Good. Keeping It Is Better.

Fortress does not build campaigns around temporary ranking spikes. We strengthen the foundation behind the result so our clients can move up and stay there. The goal is not a moment at the top. The goal is to keep the position and keep winning the search.

WHAT HAPPENS BEHIND THE RESULT

The Ranking Is Visible. The Work Behind It Is Not.

Every campaign has a different combination of problems. Fortress identifies what is limiting growth, fixes what matters most, and strengthens every part of the campaign needed to compete.

01

Find The Real Problem.

Technical weaknesses, content gaps, authority problems, and local search issues can all limit growth.

02

Fix What Matters Most.

The campaign is prioritized around the work that can create meaningful ranking movement.

03

Build More Authority.

Strong content, relevance, authority, and local credibility give search engines more reasons to rank the firm.

04

Keep Moving Up.

Page one is not the finish line. The positions at the top create the visibility that matters most.

YOUR TURN

If Your Best Searches Are Not At The Top, There Is A Reason.

We will show you what is holding the campaign back, what needs to change, and what it will take to compete for the strongest positions.