We get you found everywhere clients search: Google, AI answers like ChatGPT, social media, and the platforms your next client will scroll before they call. If we don’t get you into a top position in six months, you get a refund.
Your next client might start on Google, then ask ChatGPT, or read a Reddit thread before they call. We make sure you show up wherever they look, and give them a reason to choose you.
Google Maps
Bing
ChatGPT
Gemini
Perplexity
YOUR 20%. OUR 80%.
Google and AI tools like ChatGPT now recommend proven experts, not just well-optimized websites. The strongest proof comes from you: your reviews, your stories, your expertise on camera.
That’s your 20%, and we make it easy. We build the schedule, prep your videos, and handle the rest: content, reviews, media mentions, and a presence that shows up everywhere clients look.
That’s why we can guarantee results. We only partner with professionals ready to do their part.
Whatever search becomes next, we ensure you’re seen as the proven expert.
DUI defense
#34→#1
Primary keyword
In 136 days
Personal injury
#4→#1
Primary keyword
In 38 days
Probate & estate
#6→#1
Primary keyword
In 64 days
See where your business stands today.
Before we begin, we agree on a keyword that matters to your business and the position we will work to reach.
Your agreement defines the target, how it is measured, the six month deadline, and the fees covered by the guarantee.
If we miss that target, we refund those fees under the agreed terms.
Guarantee agreement
Signed before we begin
Target keyword
Chosen with you
Goal
Top 3 position
How it is measured
Set in writing
Deadline
6 months
If we miss
Fees refunded
Your firm
Fortress
The Fortress Authority System
Google, ChatGPT, and YouTube all reward the same thing: a real expert with proof. The Fortress Authority System builds that proof in five stages, then puts it to work everywhere your clients search.
Can Google and AI find and understand you?
Technical SEO, Google Business Profile, directory listings, and structured data so every platform knows exactly who you are
Do they know why you’re different?
Service pages, your story, and the credentials that set you apart, written for the clients you want
Do others vouch for you?
Reviews, awards, media mentions, and placements on trusted third-party sites
Are you seen as the expert?
YouTube videos, podcasts, articles, and social content that show what you know
Is it working?
Rankings, AI visibility, calls, and consults, reported monthly in plain English
The Fortress advantage
Our leadership has built agencies and run businesses. We know what it feels like to invest in marketing and need more than a report in return. That’s why Fortress works differently.
|
Typical agency |
Fortress |
|
|---|---|---|
|
Guarantee |
“SEO takes 12+ months” |
Top 3 in 6 months or your fees back |
|
Who they serve |
Anyone with a credit card |
Lawyers, doctors, and licensed professionals only |
|
Experience |
Senior people sell, junior staff deliver |
Senior leaders with 25+ years in search guide every account |
|
Communication |
Days to reply and a ticket for every request |
Clients praise our speed and our willingness to go the extra mile |
|
Staying current |
Still running the playbook from five years ago |
AI search (ChatGPT, Claude), maps, and algorithm changes built into every plan |
|
Knows your industry |
Learns your field on your dime |
Your clients, competitors, and bar, HIPAA, and board rules from day one |
|
Reporting |
A 40 page PDF of vanity metrics |
Rankings, calls, and consults |
Ready when you are
The people behind the plan
Fortress brings together people who have worked across agency ownership, in house marketing, design, development, and search. Our leadership team has worked together over years and knows how to turn a strategy into work that gets done.
You get clear direction, specialist execution, and senior people who stay close to your account.
Founder & CEO
Guides strategy and brings experience building a specialist agency and operating businesses.
Vice President
Connects strategy, people, and delivery so priorities become completed work.
Technical Director
Leads the technical work that supports a sound, accessible, and discoverable website.
OmniChannel Specialist
Focuses on your local presence and the details that help customers find your business in your market.
“
Helping good businesses win more customers.
Gerrid Smith / Founder & CEO
How it works
Your goals and guarantee are set before you sign. From there, we get to work.
01
We audit all of your online properties, gather your assets, build what’s missing, and fix anything holding you back. Your authority starts building on day one.
02
We watch what’s working, push harder where it pays off, and adjust everything else to maximize results.
03
Top 3 for your guaranteed keywords. Many clients reach their goals in 90 days or less, but individual results vary.
04
Reaching the goal isn’t the finish line. We keep building, testing, and refining for maximum exposure and growth.
AI tools pull from the same signals Google trusts: expert content, consistent business information, reviews, and mentions on reputable sites. We build all of them. No one controls AI answers, but we can make you far more likely to appear.
If you want to show up in social search (which is growing rapidly), yes.
Yes. We’ve worked with licensed professionals since 2008, and every piece of content is written with your profession’s advertising rules in mind. Final approval always stays with you.
We help people discover your business and take the next step toward becoming a customer. That includes search engines and Maps, along with AI answers, paid advertising, social platforms, and the content and conversations people use to make decisions.
Your retainer is built around your goals and agreed scope. The plan determines which channels need attention and how the work is allocated. Your proposal explains what is included and what would require additional scope.
Your proposal separates agency fees from advertising spend and identifies any additional costs before work begins.
The specific keyword ranking commitment in your agreement. We agree on the keyword, position, measurement method, six month deadline, and covered fees before starting. If we miss, those fees are refunded under the agreement. The guarantee does not promise a particular number of leads or sales, or placement across every platform.
Normally, yes. We begin by reviewing what you already have. Your proposal identifies what we can work with, what needs changing, and who will own each part of delivery.
We review visibility, enquiries, and campaign performance against your starting point. Where reliable tracking and sales data are available, we connect marketing activity to qualified opportunities and customers. We explain what the numbers mean and what we recommend next.
Six months to start, which matches the guarantee period. If you leave before the six months are up, you are not eligible for a refund. After that, your retainer is month to month.